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Built for research
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Powered by AI
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Grounded in people
A decade building research tools taught us where researchers spend their time —and how AI can free them to focus on what matters most.
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10+ years
in research
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400k+
users
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1.5M+
research sessions conducted
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Adherence to strict GDPR data management for all parties.
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Regular audits of SOC 2 Type II Compliance.
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Compliance with California Consumer Privacy Act.
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Continuous Investment into AA and AAA accessibility standards.
moderated research
Human-led conversations.
AI-accelerated insight.
Stay in the moment, not in your notes. Lookback keeps your whole team aligned and turns every conversation into structured, actionable insight.
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One-click notes — capture key moments instantly without breaking your flow.
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AI suggested findings. — let AI surface findings that align with predefined Stakeholder Goals.
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Live stakeholder view — observers watch, chat, and take notes behind the glass without disrupting the session.
unmoderated research
Depth of an interview.
Speed of a survey.
Run studies at scale and still get the rich, nuanced insight you'd expect from a one-on-one interview.
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AI follow-ups that dig deeper — no more surface-level answers. Lookback automatically probes for the real reason behind every response.
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Ready-made recruitment — tap into our User Interviews integration or bring your own participants.
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Smart headlines — skip the full replay. AI generates scannable summaries directly in the transcript so you can grasp what happened in seconds, not hours.
Lookback Discover & MCP
From raw sessions to real insights, instantly
Stop sifting through hours of footage. Discover does the heavy lifting across every session and note in your project, so you can spend less time finding the insight and more time acting on it.
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Spot patterns across every session — ask a question, get an answer drawn from everything in your project.
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Every insight, timestamped and shareable — answers link directly to the moment in the recording, so your work is always evidence-backed and easy to share with stakeholders.
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Bring your own AI — connect Lookback to your existing LLM via MCP and keep your analysis inside the workflow you already use.
Everything you need. Nothing you don't.
Flexible recruitment
Source participants from our User Interviews integration or bring your own. Seamless recruitment that fits your existing workflow.
Full transparency
AI suggestions are always labeled. Review recommendations, validate insights, and remove anything that doesn't meet your standards.
Do less. Learn more.
AI handles the time-consuming parts of your workflow, so your energy goes toward insights, not admin.
Privacy-first design
Redact sensitive information with one click. Enterprise-grade security, SOC 2 compliant, and full data ownership.
Research that keeps pace with product velocity
Run 10x more studies
Research cycles that used to take weeks now take days. Get richer insights, faster, and ship products your users actually want.
Validate fast, ship confident
Catch problems when they're cheap to fix. Make decisions backed by evidence, not assumptions.
Focus on insights,
not admin
Spend your time interpreting insights and shaping strategy—not sifting through transcripts and notes.
See how teams are finding clarity faster with Lookback
Talking to users through the platform, inviting stakeholders to join in real time and exporting highlights reels for dissemination has been life-changing for us at Nubank. We're not going back.
Carlos Hernandez Tellez
ux Research manager at nubank
We spun up a project to gather insights…literally within a week. It’s a simple process of plugging in a link.
Roy Olende
Head of Research at Zapier
I need the team to be in the live research sessions so that we can experience it all together.
